The integration of OpenCRM and Campaign Master enables you to build campaign lists in OpenCRM, using Campaign Master to actually send the campaigns and record the subsequent interactions (mails sent, received, rejected, opened, clicked through). A number of these statistics are fed back into OpenCRM to give you a snapshot of the success rate of your Campaign.
Disclaimer: |
Setting up Campaign Master
Go to Settings > External Campaign Manager settings
This will give the following screen:
The Username and Password which are added are those which are used to log in to the Campaign Master interface, and the API Key is no longer needed with the Campaign Master integration.
Ensure the "Enabled" tick box for the relevant service is ticked and click "Save". This will return the page to the settings home page.
Using Campaign Master and OpenCRM
When Campaign Master is enabled with OpenCRM, campaigns will have enabled an extra block of fields specifically relating to Campaign Master. These are contained in a block specific to those fields:
There will also be a button above the campaign itself labelled "Sync with Campaign Master"
The button "Sync with Campaign Master" will send the information linked to the campaign to the Campaign Master system, and update the OpenCRM system as needed with information.
What information do I need to have to create a campaign in Campaign Master
In order to create a campaign within Campaign Master the "Campaign Master Subject" field needs to be filled in. A campaign with an empty subject cannot be created. If an attempt is made to sync with Campaign Master without this field being completed, the message below will be displayed on screen:
Unable to create the external campaign for the following reason : Campaign subject is required and has not been provided
There also needs to be a template set for the campaign in order for the e-mail template to be set in Campaign Master. If the incorrect template is set when the campaign is first created in Campaign Master via OpenCRM, the campaign template will need to be changed within the Campaign Master system in order for the changes to take effect. Template changes are not part of the sync with Campaign Master as their API currently does not allow this.
What does each field in the Campaign Master block represent?
| Field | Information |
| Campaign Master List | This is the recipient list which the contacts will be added to. You must set these lists up in Campaign Master first. |
| Campaign Master Subject | The subject line of the e-mail being sent out. This also forms the name of the campaign in Campaign Master |
| Campaign Mail From Name | The name which the e-mail campaign appears to come from |
| Campaign Master Test Address | The e-mail address to send the test emails to |
| Campaign Master From Email | The full e-mail address which campaign replies are sent to. This needs to be a campaign master global address on the domain that you have registered with them. |
| Campaign Master Redirect Domain | This needs to be the full email address of the mailbox the reply emails will be redirected to. i.e you send an email out as Sent@domain.com but you want all replies to the campaign to instead come into to received@domain.com |
| Campaign Master Template | The template which the campaign will send |
What do I need to do to create a campaign with Campaign Master?
in order for a campaign to be created in Campaign Master, there needs to be an e-mail template for the campaign to send, as well as a list of recipients to send the campaign to. Both of these need to be set up in Campaign Master before the sync between an OpenCRM campaign and Campaign Master can take place. OpenCRM will automatically pull the available templates and lists from Campaign Master when a campaign is created or edited.
Once the template and recipient list have been created in Campaign Master, the campaign can be created or edited in OpenCRM to have the correct values before the initial sync is made. As mentioned above, once the campaign has been synced with Campaign Master, the template cannot be changed via OpenCRM.
When syncing OpenCRM with Campaign Master, it is worth noting that although the recipient list is set in OpenCRM (the "Campaign Master List" field) the list will not actually be set on the campaign in Campaign Master. The contacts which are added to the OpenCRM campaign will, instead, be added to this campaign list in Campaign Master, and the list can selected for the campaign prior to sending from the Campaign Master system. This is a limitation of the API with Campaign Master at present.
Step by Step
1) Create your email template in Campaign Master if not already done
2) Create a new list in Campaign Master
3) Create a new Campaign record in OpenCRM
4) Complete the standard fields such as giving your Campaign a name and completed the Campaign Master specific fields indicated in the table above (You may need to contact Campaign Master for some settings). The Description field is also a required field, if this is left blank you will not be able to sync.
5) Be sure to set your "Campaign Master Template" before you Sync your Campaign. Once the template has been set in Campaign Master you cannot select a different template to use. Within the Launch Campaign section of Campaign Master itself you are able to modify the template before sending, on the Edit/ Test screen.
6) Save your Campaign
7) Use searches and views on Leads, Contacts, Companies to add recipients to your Campaign in OpenCRM
8) Once you have selected all of those you wish to reach click "Sync with Campaign Master"
9) Your Campaign details will be setup in Campaign Master.
Note:
Once a Contact exists in Campaign Master (as part of one or more lists), then you will get a warning/ error message when linking the same contact to any subsequent campaigns;this is for information purposes only, as it tells you that OpenCRM will NOT create a duplicate entry within the campaign list.
Campaign Master Lists
The Recipients Tab shows you all the different lists that you have set up in Campaign Master. When you select to use a list (on setting up the Campaign in OpenCRM), the leads, contacts and companies will be added to that list, should they not already be present. When you send the Campaign from Campaign Master, it will include everyone on that list, and not just people you have added to the Campaign in OpenCRM. If you want to start afresh with a new list of Campaign recipients, you need to Add a list in Campaign Master.
Campaign Statistics
| Statistic | Definition |
|---|---|
| Hard Bounces | The number of emails that have been returned to Campaign Master because the recipient's address is invalid. |
| Soft Bounces | The number of emails that get as far as the recipient's mail server but is bounced back undelivered before it gets to the intended recipient. |
| Total Unsubscribes | The number of recipients that have unsubscribed from your campaign. |
| Total Clicks | The total number of clicks on a link in an email campaign. |
| Unique Clicks | The first click subscribers who selected a link or linked image in an email. |
| No. of Emails Sent | The total number of emails sent by Campaign Master. |
| Confirmed Total Views* | A measure of how many recipients chose to download images AND/OR click on a link. |
| Total Forwards* | The total number of forwards via Campaign Master's refer a friend link. |
| Unique Forwards* | The total number of recipients who forwarded the email via Campaign Master's refer a friend link. |
| No Record Activity Total* | The total number of recipients who have not opened or clicked in in set time; this number could also increase due to non-engagement, opting out or bounce activity. |
| Total Opens* | The total number of times the images of an email were loaded or rendered on opening an email. |
| Unique Opens* | The first time subscribers loaded or rendered the images of an email. |
| Open Rate %* | The percentage of time the images of an email were loaded out of the number of emails sent. |
From this OpenCRM calculates the following:
- Total Bounces
- Successful Emails
- Unsubscribe Percentage
- Click Rate (this shows you a percentage of all clickthroughs on the campaign and not just unique clickthroughs).
- Open Rate (this shows you a percentage of all opens on the campaign, and not just unique opens).
- Campaign Recipients
When you link a contact, lead or a company to a campaign, our system synchronises this with Campaign Master every minute. - Campaign Statistics
Once your campaign has been launched, our system will update its statistics every 30 minutes. - Individual Statistics (contacts, leads, companies)
Our system will update individual stats like clicks, opens and forwards once every day (in the morning).
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