How your AI usage is charged
Who bills you, how pay-as-you-go credits work, why prices vary by model, and how usage is measured.
Who charges you
QWho bills me for AI usage?
When you use OpenCRM's AI features, your usage is billed by your AI provider. You have a billing relationship directly with that provider, and their account is where you'll see what you've used and what you've been charged.
QDoes OpenCRM charge for AI usage?
No. OpenCRM doesn't charge for AI usage and doesn't add a markup to your provider's costs. There's also no fixed fee for OpenCRM's AI features, so what you pay depends on how much your team uses them.
Pay-as-you-go with an API account
QHow does pay-as-you-go work?
Most customers use an API account with their provider, which is pay-as-you-go. You add credits to your account in advance, and usage is deducted from that balance in near real time as your team uses OpenCRM's AI features. Once your credits are used up, you'll need to add more to keep using them.
QHow do I avoid running out of credit?
Because credits are used as you go, it's worth keeping an eye on your balance. Many providers let you see your remaining credit in their account dashboard and set low-balance alerts, so you can top up before you run out.
Most providers also offer automatic top-ups, so you never run out. They'll notify you of any top-ups, so you can keep an eye on costs.
Pricing by provider and model
QWhy does pricing vary?
Each AI provider sets its own prices, and prices can differ between them. Even within the same provider, the price depends on the model you choose.
QHow do models differ?
A helpful way to think about models is to compare them to members of a team. A junior colleague is quick and cost-effective for straightforward tasks, like pulling out a contact's details or tidying up a note. A skilled senior specialist costs more for their time, but they handle complex, nuanced work better, such as spotting patterns across a pipeline or preparing a detailed account summary ahead of a renewal.
AI models work in a similar way. Smaller, faster models cost less per token and suit routine tasks. Larger, more capable models cost more per token but are better at complex reasoning and more demanding work. Newer models can also change pricing, so it's worth checking your provider's pricing page for current rates.
| Model type | Cost per token | Suits tasks like |
|---|---|---|
| Smaller, faster models | Lower | Pulling out a contact's details, tidying up a note |
| Larger, more capable models | Higher | Spotting patterns across a pipeline, preparing a detailed account summary ahead of a renewal |
QHow can I manage costs?
Choosing the right model for each task is one of the most effective ways to manage costs. Your provider's documentation and your OpenCRM administrator can help you decide which model suits your team's needs.
QShould I use AI for everything?
A classic example is asking AI to add up large amounts of data. An OpenCRM report does this job better: it gives an exact answer and carries no cost with an external provider. From a cost perspective, reports are the cheaper way to total, count and summarise figures.
How usage is measured
QWhat is a token?
AI providers measure usage in tokens. Tokens are small chunks of text used by AI models for processing and billing. As a rule of thumb, 1,000 tokens is roughly equivalent to 750 words of English text.
QWhat am I charged for on each request?
Each time the AI works on a request, you're charged for two things:
The information sent to the AI. In OpenCRM, this often includes a lot of data from your account, such as customer records, notes, contact history and activity. Because of this, input is usually the larger part of your usage.
The text the AI sends back, such as a summary, a draft email or an answer to your question. Output is usually charged at a higher rate per token than input.
QWhy are prompts larger in OpenCRM?
Many people using a standalone AI chat ask short questions and get short answers. OpenCRM works differently. When you ask the AI about a customer or your pipeline, it needs the relevant data to give a useful answer, so each request is typically larger than a standard chat message. This is expected, and it's what allows the AI to work with your real information.
Estimating your usage
QCan I see my usage in OpenCRM?
Approximately. OpenCRM keeps an audit log that records approximate token counts for AI requests. These figures are for guidance only. They can help you understand patterns in your usage, but they aren't exact and don't match the charges on your provider's bill.
OpenCRM can't see your billed charges, so your provider's account dashboard is the place to check your actual usage and spend.
This FAQ is general guidance. Provider pricing and policies change over time, so please check current rates with your chosen provider. For help choosing models or configuring AI in OpenCRM, contact the OpenCRM support team.